Book Sale Nets Me Some Great Finds
There was a liquidation book sale over at the Lincholn Heights mall. For $20, they let you fill up a plastic bag with as many books as you could fit in one bag. For $40, they’d let you fill a box. We headed over a little late, but I still managed to make some great finds. It was a lot of scanning the areas for titles I recognized - some are a little dated, but most of the principles remain relevant. I picked up:
- Bricks to Clicks, Ed McMahon
- Creative Strategy in Direct Marketing
- The Culting of Brands: When Customers Become True Believers, Douglas Atkin
- The Value Profit Chain, James L. Heskit et al.
- The Cluetrain Manifesto, Rick Levine, Chirtopher Locke, Doc Searls, David Weinberger
Now I just need to find the time to read them.
